HEAD TO HEAD

Conducttr vs Immersive Labs: which crisis simulation platform fits your team?

THE SHORT ANSWER

On our published weights Immersive Labs scores 7.30 and Conducttr 6.75. Conducttr scores higher on customisation and pricing clarity; Immersive Labs scores higher on scenario realism, executive and board focus, exercise delivery effort, measurement and after-action reporting and regulatory evidence.

By The Exercise Desk · Crisis Simulation Ranked · Published 2026-10-11

Desk research from public vendor pages, vendor announcements and standards documents read between 27 September and 13 October 2026. Editorial assessment; we did not run any exercise on these platforms.

How do Conducttr and Immersive Labs score on each criterion?

Conducttr and Immersive Labs: crisis readiness score (editorial assessment, 0 to 10)
Criterion	Weight	Conducttr	Immersive Labs	Higher score
Scenario realism	20%	Simulates the information environment around players (news, social media and messaging) with role-specific content; adaptation depends on the facilitator. Source: Conducttr homepage · Read 27 Sep 2026	Dynamic injects and AI actors that players can question, built around the customer's playbooks. Source: Immersive Labs: Crisis Sim · Read 27 Sep 2026	Immersive Labs
Executive and board focus	20%	Crisis-team exercising at any scale, from one team to 1,000+, but general crisis software rather than built around a cyber board. Source: Conducttr homepage · Read 27 Sep 2026	Crisis Sim targets executives, incident leaders and cross-functional teams, and digital tabletops include the board. Source: Immersive Labs: digital tabletop exercises · Read 27 Sep 2026	Immersive Labs
Exercise delivery effort	15%	You design the exercise in the Scenario Editor and facilitate it yourself; LISA drafts the events list. Source: Conducttr homepage · Read 27 Sep 2026	The AI Program Builder drafts scenarios, but the crisis simulation sits in a multi-product platform that needs programme ownership. Source: Immersive Labs: digital tabletop exercises · Read 27 Sep 2026	Immersive Labs
Measurement and after-action reporting	15%	Real-time analytics and central reporting; quantitative behavioural assessment is the paid Assessment Toolkit. Source: Conducttr pricing · Read 27 Sep 2026	Decision-level measurement, a Resilience Score, benchmarks across teams and enhanced after-action reporting (March 2026). Source: Immersive Labs press release: Immersive One expands exercising and compliance benchmarking (17 March 2026) · Read 27 Sep 2026	Immersive Labs
Regulatory evidence	10%	No framework or regulatory mapping of results is described on the pages reviewed. Source: Conducttr homepage · Read 27 Sep 2026	"Prove regulatory alignment" with NIS2 and DORA evidence, NIST CSF heat maps and GRC content for ISO 27001, ISO 42001 and SOX. Source: Immersive Labs press release: Immersive One expands exercising and compliance benchmarking (17 March 2026) · Read 27 Sep 2026	Immersive Labs
Customisation	10%	Full authoring control in the Scenario Editor, with a template library in Conducttr Worlds. Source: Conducttr homepage · Read 27 Sep 2026	AI scenario creation, the AI Program Builder and an AI-Powered Crisis Simulator for custom scenarios. Source: Immersive Labs press release: Secure With AI (21 January 2026) · Read 27 Sep 2026	Conducttr
Pricing clarity	10%	Four annual licences published, £11,950 to £25,725 a year, plus the Assessment Toolkit from £4,536. Source: Conducttr pricing · Read 27 Sep 2026	No price published. Source: Immersive Labs homepage · Read 27 Sep 2026	Conducttr
Total	100%			Immersive Labs

Which stages of an exercise does each cover?

Build: Documented
You author the exercise in the Scenario Editor; LISA, a "text-to-MEL chatbot", drafts the master events list.
Source: Conducttr homepage · Read 27 Sep 2026
Adapt: Partial
Role-specific content changes under facilitator control; automatic branching on decisions is not described.
Source: Conducttr homepage · Read 27 Sep 2026
Seats: Documented
Runs from one team to more than 1,000 simultaneous teams, virtual, in person or hybrid.
Source: Conducttr homepage · Read 27 Sep 2026
Run: Partial
The organisation's own facilitator runs the exercise with the platform's tools.
Source: Conducttr homepage · Read 27 Sep 2026
Report: Partial
Real-time analytics and central reporting; quantitative behavioural assessment is the paid Assessment Toolkit.
Source: Conducttr pricing · Read 27 Sep 2026
Map: Not described
No framework or regulatory mapping of results is described on the pages reviewed.
Source: Conducttr homepage · Read 27 Sep 2026

A solid segment means the vendor's own pages describe that stage. It shows coverage, not quality; the scores judge quality.

Build: Documented
AI scenario creation and an AI Program Builder; scenarios built around the customer's playbooks.
Source: Immersive Labs: digital tabletop exercises · Read 27 Sep 2026
Adapt: Documented
Dynamic injects and AI actors that players can question.
Source: Immersive Labs: Crisis Sim · Read 27 Sep 2026
Seats: Documented
For executives, incident leaders and cross-functional teams; digital tabletop audiences include the board.
Source: Immersive Labs: digital tabletop exercises · Read 27 Sep 2026
Run: Not described
Who facilitates a session is not described on the pages reviewed.
Source: Immersive Labs: Crisis Sim · Read 27 Sep 2026
Report: Documented
Decision-level measurement, a Resilience Score and benchmarks; enhanced Crisis Simulation after-action reporting announced in March 2026.
Source: Immersive Labs press release: Immersive One expands exercising and compliance benchmarking (17 March 2026) · Read 27 Sep 2026
Map: Documented
"Prove regulatory alignment"; evidence for NIS2 and DORA; heat maps for NIST CSF and GRC content for ISO 27001, ISO 42001 and SOX.
Source: Immersive Labs press release: Immersive One expands exercising and compliance benchmarking (17 March 2026) · Read 27 Sep 2026

A solid segment means the vendor's own pages describe that stage. It shows coverage, not quality; the scores judge quality.

Conducttr documents 2 of 6 stages and Immersive Labs documents 5 of 6.

What do they cost?

Conducttr

Packaging: Annual team licences, published by tier.

Four annual team licences: Raven £11,950, Hawk £16,465, Osprey £21,000 and Eagle £25,725 a year, each for up to 40 participants per session, in GBP excluding tax. Assessment Toolkit from £4,536 a year. Larger exercises and Conducttr Local are priced on request.

Source: Conducttr pricing · Read 27 Sep 2026

Immersive Labs

Packaging: Part of the Immersive One platform alongside labs, drills and ranges; pricing through sales.

Not published Immersive Labs publishes no prices.

Source: Immersive Labs homepage · Read 27 Sep 2026

Which frameworks do they map results to?

Conducttr

None named on the pages reviewed

Immersive Labs

NIS2
DORA
NIST CSF
ISO 27001
ISO 42001
SOX

Source: Immersive Labs press release: Immersive One expands exercising and compliance benchmarking (17 March 2026) · Read 27 Sep 2026

Which should you choose?

Choose Conducttr if

Customisation: 10 / 10, Full authoring control in the Scenario Editor, with a template library in Conducttr Worlds.
Pricing clarity: 10 / 10, Four annual licences published, £11,950 to £25,725 a year, plus the Assessment Toolkit from £4,536.
Teams that design every inject themselves

Choose Immersive Labs if

Measurement and after-action reporting: 9 / 10, Decision-level measurement, a Resilience Score, benchmarks across teams and enhanced after-action reporting (March 2026).
Scenario realism: 8 / 10, Dynamic injects and AI actors that players can question, built around the customer's playbooks.
Crisis simulation inside a wider readiness platform

Conducttr profile Immersive Labs profile Alternatives to Conducttr Alternatives to Immersive Labs See them side by side

Frequently asked questions

Is Conducttr or Immersive Labs better for executive crisis exercises?

Immersive Labs scores higher on executive and board focus (8 against 7 out of 10). Read each profile for the detail.

Which is easier to run, Conducttr or Immersive Labs?

Immersive Labs scores higher on delivery effort, where a higher score means less effort, (7 against 5 out of 10). Read each profile for the detail.

Do Conducttr and Immersive Labs publish prices?

Conducttr publishes a price: Four annual team licences: Raven £11,950, Hawk £16,465, Osprey £21,000 and Eagle £25,725 a year, each for up to 40 participants per session, in GBP excluding tax. Assessment Toolkit from £4,536 a year. Larger exercises and Conducttr Local are priced on request. Immersive Labs does not publish a price for its exercise product.